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Friday, July 30, 2021 How Print Uniquely Engages Younger Consumers

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how...

Tuesday, July 20, 2021 How a Growing Print Company Sells Direct Mail

Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a success...

Friday, July 16, 2021 How To Become Indispensable To Your Clients By Offering Real OptiChannel Services

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, ...

Tuesday, June 29, 2021 What’s OptiChannel & Why You Should Care

If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual ...

Friday, June 25, 2021 What’s Working in Direct Mail Right Now?

Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what t...

Friday, June 18, 2021 Business Leaders: Why Are You Hiding THIS?

Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide,...

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

This is the show where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

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