Wednesday, January 27, 2016 #5: How Digital Marketing Will Drive Your Print Business And Help You Grow Revenue

Cece shares her tips on how to go about finding customers, how to sell to them, and how she motivates her team to sell these marketing services. For t...

Thursday, January 14, 2016 #4: Why Response Rates Are Dead (And What You Should Be Looking At Instead)

We are really excited to bring you our discussion with Mike Wesner, President and Chief Imagination Officer of Enrollment Fuel. Mike explains what d...

Monday, December 28, 2015 #3: How Can Facebook Drive More Leads from Direct Mail & Email — for as Little as $5 P/Day?

The Mindfire demand generation team discusses how to incorporate social media into your retargeting campaigns to increase conversion rates. Find ou...

Wednesday, December 16, 2015 #2: How Dave Olson Sold His First Multi-Channel Campaign in 24 Hours

As we work with service providers around the globe, selling multi-channel campaigns is the number one perceived barrier to success. We bring you an in...

Wednesday, December 9, 2015 #1: How to Start From Zero and Learn to Sell Multi-Channel Campaigns with Kim Gross

Dave and Mac talk to Kim Gross of Pacesetter for the first episode of our podcast interview series. Kim shares how she developed and productized cross...

Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

This is the show where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.

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